2015 Exceeds Expectations with Glittering Array of High-Profile Events!

2016 will also be an important year for the Centre, Kuala Lumpur and Malaysian business events industry
The Centre hosted a notable line-up of international high-profile events during her 10th anniversary year (2015). These included; the 26th and 27th ASEAN Summit and Related Summits; 128th International Olympic Committee Session Global Food Safety Conference 2015; and 18th Human Genome Meeting 2015, to name a few. These contributed to the Centre’s 2015 total of 1,230 events which attracted close to 1.8 million delegates. Last year also saw the Centre achieve a record-breaking occupancy rate of 98% in August, which is the highest monthly total ever, as well as her best annual revenue total.

Moving forward, 2016 will be an important year for the Centre, Kuala Lumpur and Malaysian business events industry. The annual 55th ICCA (International Congress and Convention Association) Congress is being held in Kuching, Sarawak, Malaysia in November, which offers a fantastic opportunity to showcase the country’s improving business events offering to thousands of industry professionals from around the world. The ICCA Congress will also host the three winners of the Centre’s inaugural Professional Development Grant. The grant enables the young professionals to attend the industry’s principal event - providing them with an educational experience that will help develop the next generation of local meetings industry leaders into “Malaysian Ambassadors”.

While the ICCA Congress is something to look forward to later this year, the tough global economic environment is putting pressure on event budgets. In recognition of this, the venue has taken her client-centric focus to the next level, adapting from a client-supplier relationship to a partnership approach. This means, the Centre’s highly knowledgeable and professional team is utilising all of the experience garnered over 10 years of operation to work closely with clients to help them utilise their budgets more effectively. For example, the Centre’s team are assisting clients in tailoring programmes in order to maximise room and space usage. For certain events, if effectively executed, quick room turnarounds can reduce the event space required and decrease costs.

The Centre is also looking at how to better incorporate her state-of-the-art in-house information technology (IT) and audio-visual (AV) infrastructure into offerings. For example, the recent RM3.1 million (AUD1 million) investment to upgrade the AV capabilities in 21 meeting rooms now allows clients to seamlessly integrate technology, such as web conferencing, into their events. Last but not least, the Centre is exploring how to use non-traditional spaces to provide differentiated experiences for delegates and visitors. To find out more about how the Centre’s team can help maximise your budget through her flexible, innovative and value-add solutions, click here.