The Centre Wraps Up the Year with Its Strongest Ever Client Retention Rate

The Centre’s partnership approach and customised solutions have resulted in lots of repeat business from its client base during 2016.

In the first 10 months of this year (between 1 January and 31 October), the Centre hosted 644 events, of which 59% or 377 were recurrent clients. These events have attracted over 1.01 million delegates and visitors and generated RM382 million in economic impact to Malaysia.

Of the 377 repeat events held in the first 10 months, the Exhibitions segment was the venue’s strongest performer with 84% or 43 recurrent exhibitions. This was followed by the Corporate segment (made up of Meetings and Events, Banquets and Functions, and Entertainment events) with 57% or 327 repeat events. The Conferences, Congresses and Conventions segment recorded 47% or seven recurrent events.

According to the Centre’s General Manager, Alan Pryor, “We have found that adopting a customised, partnership approach builds better collaboration and assists us to deliver our clients objectives more effectively.

We are extremely grateful to all our new and existing clients for their business and for enthusiastically welcoming our partnership approach which allows us to work collaboratively to maximise floor space, reduce build up and breakdown time and apply solutions to drive cost containment without negatively impacting on the content of their events.” “While our partnership approach and customised solutions have been key to our success in 2016, we also placed great emphasis on investing in information technology (IT) and audio-visual (AV) upgrades this year to maintain our position as the most technologically-advanced venue in Malaysia and enhance our capability to meet the rapidly changing needs of business events clients,” continued Alan. Upgrades completed in this year include the installation of LAN (Local Area Network) ports with a bandwidth of 1Gbps and a 20Gbps distribution backbone utilising single mode fibre optic cables, as well as the RM3.1 million (US$700,000) investment to enhance the AV capabilities in the venue's 21 meeting rooms – all designed to enrich the delegates and visitors experience.

The Centre Wraps Up the Year with its Strongest Ever Client Retention Rate
“In 2016, we also focused much effort on strengthening collaboration with industry players to drive the business events agenda for Kuala Lumpur and Malaysia. For example, we formed a strong partnership with the International Association of Professional Congress Organisers (IAPCO) to create greater awareness of Malaysia’s multi-cultural diversity and compelling business events proposition amongst their 114 members across 40 countries. In September 2017, we will be hosting the IAPCO Council Meeting, which will bring top professional conference organisers to Malaysia and expose them to the facility as well as showcase what Kuala Lumpur has to offer,” Alan shared.

In addition, the Centre has been the driving force behind the formation of a Business Events Alliance and is working closely with hotels and on-site attractions to strengthen the integrated precinct proposition.

The Centre Wraps Up the Year with its Strongest Ever Client Retention Rate

It also is committed to partnership with long-standing ‘Team Malaysia’ affiliates – Tourism Malaysia, Malaysia Airlines, Malaysia Airports Holdings Berhad (MAHB), Kuala Lumpur City Hall (DBKL) and Malaysia Convention & Exhibition Bureau (MyCEB).

Looking ahead, the Centre’s 2017 calendar of events includes various high-profile events including the SEA Games 2017, 7th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) 2017, 19th Asia Oil & Gas Conference (AOGC) 2017, Asia Pacific Regional Volunteer Conference 2017, Breakbulk Southeast Asia 2017, SME Solutions Expo & ITX Asia 2017, Asia Pacific Retailers Convention & Exhibition (APRCE) 2017, International Palm Oil Congress (PIPOC) 2017, Asia Petroleum Geoscience Conference & Exhibition (APGCE) 2017, 11th Congress of The Asia-Pacific Vitreo-Retina Society 2017 and 17th Asian Battery Conference 2017. These events are expected to attract over 500,000 delegates and visitors to the Centre.

“Our expansion also continues to progress and is due to be completed in mid-2019. The extension will provide an additional 10,000 sqm of flexible and multi-purpose space, which means more room to comfortably accommodate larger exhibitions and international association meetings, as well as concurrent events, and the opportunity for many current clients to grow their activities and/or events significantly,” Alan concluded.

The mixed-use commercial development will enhance the Centre’s existing world-class infrastructure, grow Kuala Lumpur’s reputation as a premier business events destination and help attract more international events to Malaysia. It will include a 45-storey tower block and enlarged foyer areas on Levels 1 and 3 that will link directly to the existing facility. There will also be three levels of underground car parking with 1,500 spaces, two levels of retail and F&B outlets, a sky garden overlooking the Kuala Lumpur City Centre (KLCC) park and a rooftop restaurant.