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Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond

06 January 2017
MyCEB has mapped the way forward for Malaysia’s business events industry with the recent launch of ‘Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond’.

With a total of 654 events secured for the past five years, delivering an estimated RM4.1 billion economic impact to the country, Malaysia is on track to drive positive momentum for the business events industry heading towards 2020 and beyond.

To power Malaysia’s knowledge and creative economy, the business events roadmap will lay the groundwork, set up and manage the platforms for collaboration and support the development of strong local hosts. MyCEB will empower and energise Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and the newly formed Business Events Industry Council of Malaysia, to become strong advocates of the business events sector needs.

MyCEB: Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond
In ensuring the business events industry forges ahead, the roadmap underlines five key goals which are to:
  • Increase Malaysia’s market share of conventions and exhibitions taking place in South East Asia;
  • Ensure business events play a critical role in achieving the 2020 goals of every government ministry;
  • Ensure Malaysia has Asia’s most professional, successful and sustainable business events industry;
  • Increase the business events industry’s direct contribution to Malaysia’s GDP, jobs and tax revenue and;
  • Help Malaysians expand their global investment, trade and professional networks.
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