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25 April 2025

Kuala Lumpur Business Events Industry Shaping Tomorrow through Legacy Impact Workshop

#Meet4Impact Workshop
Kuala Lumpur Convention Centre General Manager John Burke (6th left), Genevieve Leclerc (5th left) and participants representing national associations and the various business events players pose for a group photo at the #Meet4Impact Workshop organised by the Centre on 23 April.

KUALA LUMPUR, 24 APRIL – The Kuala Lumpur Convention Centre (“the Centre”) hosted a 1-day workshop on how the business event industry fosters positive societal change through its stakeholders and their events. Facilitated by Geneviève Leclerc, a leading force for social impact, the workshop was attended by national associations, organisations within the business events supply chain, professional congress organisers, exhibition organisers, and the hospitality sector.

Associations and delegates are looking for long-term and meaningful reasons to meet that go beyond sharing knowledge within the conference venue’s four walls. They seek experiences encompassing whole-destination approach coupled with long-term impact alignment, enabling them to address existing gaps or needs within the local community. The legacies left behind by such business events would carry on to transform people’s mindsets and behaviour, drive policy changes and initiatives, and improve the lives of the local community.

John Burke, General Manager of the Kuala Lumpur Convention Centre, said, “Organising this workshop is part of our continuous commitment towards industry development. Meetings and conferences are powerful change drivers that act as catalysts that leave lasting impact to society. By initiating these important conversations on how associations, organisers and the venue can create impactful events, the business events industry become part of the solution that drives positive change to people’s lives and livelihood.”

Geneviève Leclerc, Chief Executive Officer and Co-Founder of #Meet4Impact, shared, “Business events delegates want to break from the silos and do more for the communities where they are convening in. Recognising this, many associations have aligned their conference missions and their raison d’être with the priorities at the destination which addresses the local community’s issues and needs. Strategically incorporating these elements ensures that the event leaves a lasting legacy which creates meaningful economic and societal impact.”

The workshop provided a knowledge exchange platform combining classroom session with interactive hands-on activities which included sharing of case studies and working on impact frameworks for future events.

“We look forward to supporting associations in creating long-lasting legacy impacts through their events at the Centre. We also welcome feedback and suggestions from organisers and partners on how we can positively influence the lives of as many Malaysians as possible,” concluded John.

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