May 7-9, 2026

Kuala Lumpur Convention Centre Helped Shape the Growth of ICBS 2026

Positioning matters.

For a niche artisan exhibition like the International Café & Beverage Show (ICBS), the venue is more than just a place to host an event. It shapes perception, influences attendance, supports exhibitor confidence and helps define the overall experience.

As ICBS continued its growth journey as a premium lifestyle expo serving both trade and consumers, organiser Montgomery Asia identified the need for a venue that could support both its operational requirements and long-term ambitions. Kuala Lumpur Convention Centre became a natural fit.

Located in the heart of Kuala Lumpur within the iconic KLCC precinct, the Centre offered more than accessibility and infrastructure. It provided the positioning, reputation and flexibility required for a growing international exhibition brand.

“ICBS is a niche artisan event positioned as a premium lifestyle expo for both trade and consumers, so it was important for us to host the event at a venue that reflects that positioning,” shared the organiser.

“Kuala Lumpur Convention Centre offers the premium environment, flexibility and growth opportunities we need as the event continues to expand.”

A Venue Brand That Strengthens Event Positioning

For growing exhibitions, brand association plays an important role in market perception.

The organiser highlighted that the KLCC and Kuala Lumpur Convention Centre brand carries strong value in helping elevate the event’s profile and attract the right audience.

“The KLCC brand association is a major advantage for a growing exhibition like ICBS. Its reputation, iconic location and accessibility help elevate the profile of the event and attract the right audience.”

Situated next to the PETRONAS Twin Towers and surrounded by hotels, retail, dining and public transportation, the Centre provided exhibitors, visitors and delegates with convenience alongside a strong sense of destination appeal.

The organiser added that being located within the KLCC precinct brought both prestige and practicality to the event experience.

Delivering Operational Confidence

For exhibition organisers, smooth delivery behind the scenes is just as important as the visitor experience.

Over the past five years of collaboration, the organiser credited the Centre team’s consistency, operational coordination and experience as key factors behind the successful delivery of ICBS.

“Operationally, the Centre team has always been reliable and experienced. Planning, move-in, event days and tear-down have consistently run smoothly, which speaks volumes about the team’s coordination and expertise.”

With a relatively lean organising team managing the exhibition, the Centre’s operational support became an important extension of the organiser’s capabilities.

“As a relatively small organising team, we rely heavily on the Centre’s experience and support in delivering the event successfully.”

From exhibition planning to on-ground execution, the Centre worked closely with the organiser to ensure operational efficiency across all phases of the event lifecycle.

Supporting Industry Conversations Beyond the Exhibition Floor

The collaboration between ICBS and Kuala Lumpur Convention Centre extended beyond venue operations.

One of the strongest examples was the partnership surrounding MyFoodConference, where the Centre played an active role in contributing sustainability-focused content, speakers and industry perspectives.

The organiser highlighted the value brought through the Kuala Lumpur Convention Centre Business Events Alliance network, particularly in supporting discussions on sustainability, local sourcing and industry collaboration.

“The Centre’s strong focus on sustainability, local sourcing and industry collaboration aligns closely with the direction of our conference.”

“Their team contributed practical insights, quality panel content and relevant speakers through the Kuala Lumpur Convention Centre Business Events Alliance network, helping us bring real-world case studies and meaningful discussions to the conference programme.”

This collaboration reflected the Centre’s broader role within the business events ecosystem. Not only as a venue provider but also as a partner contributing industry knowledge, stakeholder connections and meaningful programme value.

Supporting Events with International Ambitions

As ICBS continues to strengthen its position within the café and beverage industry, the organiser believes venue selection remains an important strategic consideration for event growth.

“For organisers planning a new or growing event, especially one with international ambitions, Kuala Lumpur Convention Centre should always be part of the conversation.”

“Its positioning, professionalism and reputation naturally add value to the event experience.”

For Kuala Lumpur Convention Centre, partnerships like ICBS reflect the Centre’s ongoing commitment to supporting organisers with operational excellence, destination strength, collaborative partnerships and industry-driven value creation.

From premium exhibitions and industry conferences to large-scale international events, the Centre continues to provide organisers with the flexibility, expertise and strategic location needed to support long-term event growth.

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Kuala Lumpur Convention Centre Helped Shape the Growth of ICBS 2026