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Industry Leadership

Industry Leadership

The Centre is an active leader in supporting the business events industry supply chain and in demonstrating the value of business events and its contribution to social and economic development. It is instrumental in driving industry knowledge expertise and thought leadership and works in partnership with industry associations, stakeholders and the community at large.

A proud advocate and supporter of professional development for the industry supply chain, the Centre has partnered with the International Association of Professional Congress Organisers (IAPCO), and the Malaysia Convention and Exhibition Bureau (MyCEB) in supporting the IAPCO webEDGE online education platform.

It also initiated and leads the Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA), provides secretariat support to the Business Events Council of Malaysia (BECM) and is also active in providing administrative and partner support to Malaysian Society of Association Executives, (MSAE).

The Centre holds several memberships and affiliations to global and national industry associations including International Association of Convention Centres (AIPC), International Congress and Convention Association (ICCA), Professional Convention Management Association (PCMA), Union of International Associations (UIA), The Global Association of Exhibition Industry (UFI), Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Business Events Council Malaysia (BECM), Malaysian Society of Association Executives (MSAE), Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) and Malaysia’s Iconic Experience in Kuala Lumpur (MIEKL)

Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA)

The Centre established the Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) in partnership with key business events players and stakeholders in the Kuala Lumpur City Centre (KLCC) integrated precinct. The KLCCBEA is a powerful collective consisting of the Centre, leading precinct hotels, retail, dining, entertainment and transportation partners.

The Alliance presents a compelling business events proposition that provides a seamless and single point of first contact for Meeting Planners and Event Organisers. A private sector initiative, the KLCCBEA markets the fully-integrated precinct which delivers an un-parallel value proposition for meetings and events.

Business Events Council Malaysia (BECM)

The Business Events Council Malaysia (BECM) was established to represent the voice of Malaysia’s business events industry, while increasing engagement and encouraging leadership within the industry’s supplier community.

With the overall aim of synergising efforts to advance Malaysia’s competitiveness as a preferred business events destination, the Council, plays an important and active role in engaging Government in order to lobby and advocate the value of the business events industry, and to demonstrate its valuable contribution to social and economic development. BECM is supported by the Malaysia Convention and Exhibition Bureau (MyCEB) and state convention bureaus.

BECM is an Alliance of nine national associations which include the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS); Malaysian Association of Tour and Travel Agents (MATTA); Malaysian Association of Hotels (MAH); Malaysian Society of Association Executives (MSAE); Malaysia Shopping Malls Association (PPKM); Malaysia Retailers Association (MRA); Arts, Live Festival and Events Association (ALIFE); International Congress and Convention Association (ICCA Malaysia Committee); and the Malaysia Retail Chain Association (MRCA).

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